About Us

Every great company begins with a story. Ours began over four decades ago with a simple belief: create beautiful products, treat customers like family, and never compromise on quality.

Founded in Los Angeles in 1980 by Yedidia Djavaheri, Yedi Houseware has grown from a small family business into a trusted global supplier of housewares, tabletop collections, and kitchen appliances. Even today, at 93 years old, Yedidia remains actively involved in the business, bringing the same passion, integrity, and attention to detail that built the company from the ground up.

What started with importing fine porcelain has evolved into a full-service design and manufacturing company serving many of North America's leading retailers. Throughout the years, we've expanded our expertise to include dinnerware, serveware, seasonal collections, giftware, decorative ceramics, small kitchen appliances, and our flagship PARS Persian Rice Cooker brand.

Our greatest strength is that we control nearly every step of the process. With our own porcelain manufacturing facility Overseas and long-standing production partners across Asia, we design, develop, manufacture, quality-control, and deliver products that combine exceptional craftsmanship with commercial success. Whether it's hand-painted collections, reactive glazes, metallic finishes, embossed ceramics, or innovative kitchen electrics, every product is created with the same commitment to quality that has defined us since day one.

Design has always been at the heart of what we do. Our team works closely with retailers to develop exclusive collections that reflect current trends while maintaining timeless appeal. Many of our designs have become long-term replenishment programs, demonstrating that beautiful products never go out of style.

Over the years, we've been proud to supply products to some of North America's most recognized retailers, earning lasting relationships built on reliability, flexibility, and consistent execution. From large production programs to smaller specialty collections, we understand that every customer has unique needs, and we take pride in bringing their vision to life.

As a family-owned business, relationships matter to us. Many of our customers, factories, and partners have worked with us for decades. We believe trust is earned through honesty, responsiveness, and always delivering on our commitments.

Today, Yedi Houseware continues to evolve while staying true to its roots. We invest in new designs, expand into new categories, embrace innovation, and remain passionate about creating products that people use and enjoy every day.

More than forty years later, our mission remains the same:

Create beautiful products. Build lasting partnerships. Treat every customer like family.

Welcome to Yedi Houseware.